WE CREATE BOLD AND COMPELLING VIDEOS
X-UP: A MULTI-EMMY™-WINNING PRODUCTION COMPANY
WE BELIEVE IN THE POWER OF VIDEO
We combine the science of human communication with the art of filmmaking to create videos that achieve incredible results. It's all about grabbing and holding the viewer's attention and using the right levers to get the desired effect. We love the process of figuring out how to do that for each new project.
here's how we do it
01
CREATIVE DEVELOPMENT
We make ourselves experts in the subject matter, no matter what it takes. Then we create a strategy, lay it out in a creative brief, and write a script or treatment. We present it all to you and revise based on your feedback until it's perfect.
02
SHOOT
We shoot with state-of-the-art cinema cameras and lenses. And we work only with the most talented and professional crew. We take the process of filmmaking very seriously.
03
EDIT
Having the right editor can make or break a project. We are highly focused on the power of editing, and our editors are among the best in the world.
04
graphics, music, color, mix, polish
These final details are critically important in creating a video that has maximum impact on the viewer. We take the choice of composer as seriously as the choice of cinematographer.
YOU NEED TO SEE THIS
OUR LEADERSHIP
Mike Franzini
CEO
Michael Franzini has spent decades refining his ability to discover and foster the greatest creative talents in all areas of advertising, design and entertainment.
Also an Emmy-Award-winning director, Franzini’s TV spots have twice been highlighted by The New York Times as being among the best advertising on television.
As a photographer and writer, Franzini has published several books, including One Hundred Young Americans, the definitive survey of 21st century American youth culture, released by HarperCollins.
Nick Carter
Executive Producer
Nicholas Carter is an accomplished television and print producer with a proven ability to maximize the impact of limited budgets, especially on geographically large-scale projects that span the country—or the globe.
Carter brings his peaceful and fun demeanor to every project, no matter how great the challenge. His goal is always to exceed expectations while staying on-time and on-budget, and he has a perfect record of achieving this goal on every project.
